Imagine how you would feel if your Sales and Marketing
significantly boosted your Business Profitability?
The lifeblood of every business is successful marketing that ensures the level of sales needed to achieve financial targets. But with buyers becoming more accustomed to traditional sales and marketing techniques and more careful how they spend their hard-earned income, it’s more important than ever to ensure your sales and marketing are as effective as possible.
So how do you get a steady stream of warm leads that you can turn into profitable sales?
Because that’s the key to a successful business, profitable sales from warm leads! It’s easy to make sales by slashing margins and offering crazy discounts but a successful business is a profitable business and that means finding customers who value your services and want to buy from you. So how do you find these willing customers?
It’s not by spending a fortune on ineffective advertising!
If you run a business I am sure you get approached on a daily basis by people telling you how you can get customers by advertising in their publication, them getting you to the top of the search engines, joining their network, exhibiting at their tradeshow or teaching you how to use Twitter. 
That makes someone rich but it isn’t likely to be you!
My name is Nigel Wilkinson and over the past eleven years I’ve gone from setting up a business in my spare bedroom to running one of the most successful companies in its sector. Admittedly I had over 15 years sales and marketing experience behind me when I started, which was a big advantage.
I’ve learnt a lot about successful marketing, how to develop leads and manage sales to bring in consistently profitable business - learning what works by experience, testing and research. Lots and lots of research, reading and meeting industry experts to find out how to generate warm leads, encourage referrals, make sales and get repeat business.
Successful Sales and Marketing in the New Economy
Let’s be honest, the world of sales and marketing has changed. Ten years ago all you needed was a Yellow Pages advert and a few commission-only sales people out cold-calling and you were ahead of the game.
Today consumers are bombarded with marketing messages and more aware of sales techniques designed to part them from their hard earned money. What’s more, the tried and trusted methods such as Yellow Pages are now nearly defunct. And there are more opportunities than ever for you to spend your precious marketing budget.
The question is not how can you market your business but
“which methods will work most effectively for you?”
Direct mail, cold calling, telemarketing, email, newsletters, radio, television, sponsorship, affiliate marketing, affinity marketing, direct sales, door knocking, newspapers, magazines, leaflets, fliers, seminar selling, websites, ecommerce, banner advertising, networking, referrals, tradeshows, PR, guerilla marketing, viral marketing, video, social media, search engines, pay per click, loyalty cards, permission based or interruption marketing. The list is endless….
It’s all about turning leads into money in the bank
The secret is to find out what works for you, make it work even better for you then do more of it. What cost effective marketing methods regularly give you good quality leads and how do you convert them into sales?
It’s sometimes a bit of a dirty word these days but SALES is what is important. Marketing maybe the glamorous bit that gets the attention but converting those leads into paying customers is what puts food on the table. So making sure your sales team is effective is essential to your profits!
But There’s Never Enough Time for That!
Most businesses recognise the vital role that sales and marketing has in determining their bottom-line profits but often are too busy working on the day to day running of the operation to focus on sales and marketing; until of course sales dry up.
Then there’s the expensive advertising campaign and frantic round of networking events. Maybe you do a recruitment drive to get in a new sales person. But that takes even more time to advertise, interview and train the person.
And what if the new recruit is no good! Employing the wrong person can easily cost £30,000 to £50,000+ with recruitment fees, wages, benefits, travel, equipment etc. Not to mention your time, the potential business they lost and the damage to your reputation!
All this activity is usually combined with desperate cost cutting measures and cap in hand visits to the bank, whilst you work longer and longer hours to get everything done.
Sound familiar? I’m sure it does to 95% of businesses. Wouldn’t you like to be one of the 5% of businesses that are making consistently good profits from successful sales and marketing?
So how can you profit from effective sales and marketing?
If you lack the time or expertise to successfully address these or related sales and marketing activities, don’t worry help is at hand.
Having frequently been asked for sales and marketing advice by friends and colleagues over the years I have made a commitment to share my experience with other business owners who want to make their business one of the 5% that are consistently successful.
So I’ve launched Nican Consultancy Ltd (it stands for NIgelCAN) to provide Sales and Marketing consultancy, giving access to sales and marketing expertise for businesses that want to progress, but do not need or cannot afford to employ a Sales and Marketing Director.
My role is to discover client's needs and help them develop an understanding of how their sales and marketing process works, how sales integrates with their marketing and how it can enable them to achieve their business goals. Then I work with them on an on-going basis to give guidance, support and direction to their sales and marketing operations.
Here is my offer to you backed by my personal guarantee
If you are serious about making your sales and marketing highly profitable for your business then telephone 01395 548 075 right now to claim your free, no obligation consultation on how to profitably boost your sales and marketing performance.
FREE ADVICE which would normally cost hundreds of pounds and is
likely to make you thousands of pounds!
You will get real world business advice to develop profitable sales. Advice based on over 25 years of sales and marketing experience that can really benefit a business like yours!
After the consultation one of three things will happen:
1. You use the advice to improve your sales and marketing. Great, I’m glad I could help.
2. You decide that we should work together to improve your sales and marketing. Fantastic!
3. You decide I have wasted your time and you got no benefit from meeting. Not likely but….
Obviously I hope option two is the way forward, if it’s option one then at least I get the satisfaction of helping a fellow business and maybe we will work together in the future. But if it’s option three, well that’s where the guarantee kicks in.
If after a meeting where we openly discuss your sales and marketing you genuinely feel that you have wasted your time then I will donate £100 to the charity of your choice. How can I offer that? Basically because I’m very confident I won’t waste your time. Or mine!
What’s the Catch?
Of course there’s a catch. First of all, apart from the initial meeting this service is not free, it’s not even cheap. If you want someone cheap to help with your sales and marketing then you are welcome to the results you pay for. It is definitely affordable, very cost effective and will demonstrate a great Return On Investment, but cheap? No!
Oh and I don’t work with everyone. In fact I am quite choosy about who I work with. Life’s too short to work with people who are a) not serious about wanting to improve their sales and marketing and b) not great people to work with. So let’s be frank, I might not be right for you and you might not be right for me. That means if we talk then either of us decide we shouldn’t work together then we shake hands and part company with no hard feelings.
If you feel now is the time to improve your sales and marketing performance, this is what you do next!
Pick up the telephone and give me a call on 01395 548 075. We can then arrange a suitable time for me to visit your business when we can talk about your sales and marketing plans and how they can work more effectively to achieve your business goals. Alternatively email your name and telephone number and tell me when it is best to call you.
Look, if your sales and marketing is working perfectly and you are 100% sure that there is no room for improvement, then no doubt you have already stopped reading long ago. And if you are not really serious about improving your sales and marketing please do likewise and save us both from wasting time.
But lets be honest, if are still reading now then you are serious about wanting to improve your sales and marketing to really drive your business on to greater profits so get on the telephone and contact me now. I know you are busy but if you put it off you know that you will either forget completely or decide to call tomorrow and then being busy so putting it off and never getting around to addressing your sales and marketing.
Call now and get a free website analysis and keyword report
Contact me for a meeting before the 30th September, providing details of your website address and main words you want to be found for and receive a free website analysis and search engine keyword report, highlighting exactly where your website is working and what you can do to make it bring in targeted prospects and prospective customers.
Free Sales and Marketing Advice, backed by my Personal Guarantee
In the current economic climate ensuring your sales and marketing is working effectively has never been more important. Whether you are looking to grow your business, improve the bottom line profit or even to maximize your situation as part of an exit strategy, reviewing your sales and marketing is sure to be a great idea. And the meeting is backed by my “No Time Wasting Guarantee,” so you have nothing to lose!!
So to claim your free consultation on how to profitably boost your sales and marketing performance, plus a website analysis and keyword report why don't you contact me now on 01395 548 075 or send me an email. Today is a great day to start improving your sales and marketing.
Regards
Nican Consultancy Ltd.
PS. Whether you are looking to drive your business forward to the next level or want to protect your market share in a competitive marketplace, there has never been a better time than now to improve your company’s sales and marketing performance.
PPS. To claim your FREE consultation on how to profitably boost your sales and marketing performance, plus a FREE website analysis and keyword report why don't you contact me now on 01395 548 075