How Nican Can Help Improve your Sales and Marketing

As business owners we are used to outsourcing many of our key functions to experts, such as accountants, solicitors or IT specialists and we can engage them on an hourly or retention basis. When it comes to sales and marketing, the most vital areas of any business, there is little or no support offered in an accessible fashion.

This situation means businesses are left with no access to experienced people at  Sales and Marketing Director level, resulting in poor recruitment, under-achieving sales people, incomplete projects, missed opportunities and all the resulting effects on the bottom-line.

Outsourcing and interim sales and marketing management are relatively new concepts but are catching on as flexible, cost effective services. The likelihood is that you feel comfortable outsourcing your finance function, so why wouldn’t you feel the same about outsourcing sales?

An experienced interim will take a fresh approach to any assignment.  At Nican we understand that sometimes you are so busy working “in your business” you don’t have chance to work “on your business.”  An external objective observer can take a more pragmatic view of a business and will not be influenced by pre-conceived ideas, or procedures and practises that have always been used.

When Do Business Owners Use Nican Sales and Marketing Directors?

There are many situations that cause business owners and managers to contact Nican.  Such as: 

• The company is growing and plans to set up a new sales team.
• Help is needed devising commission structures and setting sales targets.
• The existing sales team are under-achieving.
• Sales recruitment is continually attracting the wrong people.
• The company is struggling to monitor performance.
• A specific project needs additional sales support.
• The Business Owner or MD has been operating as the Sales and Marketing Director but now needs support.
• The Management need help to plan strategically for the next stage of the business.
• The Business Owner is thinking about selling the business and needs to build effective systems to maximise value.
• Temporary help is needed to cover sickness or maternity.
• The bank or investors want some “grey hair” onboard to support a young team.

Nican part-time sales and marketing directors can share years of hands-on experience and knowledge of Sales and Marketing within many different sectors. So if you want to find out how Nican can support your business, please contact us today.