In a typical business the Sales and Marketing Director's duties are likely to include:

Develop strategy, tactics, sales plans and profit targets
Develop the Strategic Marketing Plan for the Company
Direct departments to achieve objectives established in the Company’s Strategic Plan
Provide leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals
Identify and reporting on business opportunities in target markets
Oversee all hiring, training and firing of personnel involved in Sales and Marketing
Recruitment, induction, training, motivation and retention of a diverse sales force
On-going training, mentoring and staff appraisal plans
Establish performance goals for all sales department employees and monitors Key Performance Indicators on a continual basis
Set up and maintain forecasting, pipeline and management systems
Set up and maintain Customer Relationship Management Systems
Develop, maintain and improve business relations with all customers of the Company
Achieve targets for revenue, profitability and sales growth
Increase market share in existing markets and maximise new business development opportunities
Coordinate sales operations with all other departments of the Company
Develop and maintain a strong work relationship with key opinion leaders and contacts with other relevant agents
Deliver sales by developing relationships with strategic partners
Responsible for managing and controlling the sales budget
Identify opportunities for new products and services for clients
Update the company on changing marketing trends both on and off-line
Develop marketing collateral and support materials
Organise marketing programs to target new and existing clients
Manage smooth integration with back office order processing
Expand the channel mix
Act as an ambassador and role model for the business

If you would like to discuss how Nican can help with these or other services, please do not hesitate to contact us for an no obligation discussion