Nican Sales and Marketing Consultants and Director Services

Nican’s role is to provide your business with an experienced Sales and Marketing Director who will be responsible for creating and delivering sales strategy for your company, product range or designated market.  They will play a fundamental role in developing future growth, and provide the vision, direction and leadership to help you achieve your goals.  Typically this includes:

Sales and Marketing Strategy
What is your plan to increase sales and what resources will you need to do this?  What is your Unique Selling Point that differentiates you from your competitors? Which are your most profitable customers and who loses you money?  Do you have the right people, trained and motivated, backed up with pricing, systems and processes to achieve your goals?  Nican can devise your strategy and build your brand effectively.

Sales and Marketing Co-ordination
Sales and marketing often get lumped together but are very different activities. Ensuring that your marketing material creates enquiries that you can sell to profitably is central to your sales success.  Marketing campaigns that bring in leads that you cannot sell to effectively are expensive, time consuming and damaging to your brand.  We ensure your marketing budget supports your sales activities and creates profitable enquiries.

Sales Management and Mentoring
Nican can manage your sales team on a part-time or interim basis. Typically this involves mapping the optimum sales processes (see below), agreeing sales targets and incentives, then setting in place procedures to monitor KPIs (Key Performance Indicators). Sales staff can then be developed with training, coaching and mentoring to increase their sales performance.  When targets are not being achieved, the monitoring of KPI will enable action to be taken to address issues based on facts, not guesswork.

Sales and Marketing Process
In order to be successful a business must have a clearly defined, easy to follow sales and marketing process, with appropriate support and integration with product or service delivery.  Poor internal and external communication can ruin profitable, long-term relationships before they begin.  We can map your sales and marketing process to maintain it is fit for purpose.

Non-executive Directorships
A non-executive Directorship can provide ongoing strategic advice and guidance at Board level. This is particularly useful when seeking funding or undergoing substantial growth.

Whatever your sales and marketing needs, Nican provides Fixed Cost sales support, in an effective and flexible way enabling you to decide which services are appropriate to the stage your business has reached. Everything we do is customised to your requirements.  For more information or to arrange a free, no obligation confidential discussion, contact Nican now.